February 15, 2009
Short Attention Spans
Charities hope banner ads catch up to donors
By Michele Donohue
"We live in a first-look society -- you need to get the point across quicker," said Wendy MacGregor, chief marketing officer at the Chicago-based Feeding America, which until this past September was called America's Second Harvest."
This article is about the trouble of advertising charities encounter. Many well known charities and non-profit organizations are changing their overall image to attract different target markets mostly through online advertising.
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